Vianor Back to overview

Task

Brand was launched in Ukraine in 2008 representing first national tyre mounting network in Ukraine. Then people did not distinguish any brand in car service, and chose company just by its location. The main task of Vianor network launch was to build the category and communicate a gap between modern professional service and outdated small businesses. 

Idea

Overall creative idea and characters developed to be brand representatives were well perceived by the audience, and we have been using the image of this couple in series of TVCs till spring 2011. 

Main Agency developments include:

• seasonal ATL and BTL communications
• special services offers and promotions
• new Vianor Tyre Centers opening campaigns consisting of both ATL and BTL activities
• network building instruments including special events, digital communications, loyalty programs
• Tyre Centers interior designs up to finished production and installation

Success

For today Vianor is the biggest and mostly known Tyre Centers network in Ukraine (over 100 centers).