Scholz & Friends is one of the leading agency groups in the German-speaking world and active in all major European markets.

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European Parliament - European Elections 2009 More campaigns

„ It's your choice. “

Claim

The European Parliament Elections 2009 were a landmark event and an opportunity to foster awareness and understanding of the EU and it’s contemporary role throughout all 27 EU Member States.  With this in mind, Scholz & Friends developed an innovative campaign to entice voters to polling booths and have their voices heard.

Gallery

Outdoor advertising

Website

Viral films

Election broadcast for TV and radio

Task

  • Motivate an electorate of 375 million voters.

 

  • Convey the magnitude and consequences of EU decision-making on the lives of ordinary citizens.

 

  • Develop a coherent, pan-European campaign that can be easily adapted to the domestic political context of each EU Member State.

Idea

  • Emphasizing the considerable difference that an individual vote can have on the future of the EU and its Member states.

 

  • Implementing innovative PR measures, including 60 oversize 3D installations and mobile multimedia boxes, to provoke public discussion and generate media coverage.

Success

  • Comprehensive media covery in each EU Member State complemented by effective use of social media platforms to target younger, first-time voters proved successful.

 

  • Surveys indicated that 67.7 percent of voters could recall the campaign after elections were held.

 

  • Participation rates were higher than anticipated, with eight EU Member States recording a significant increase in voter turnout.