Two-dimensional brands just don't have zing, or identity. 21st century corporate design is multidimensional. Companies and brands can use their multidimensional corporate design to create and define urban, cultural and social spaces.

The design agency Scholz & Friends Identify uses meeting places, such as airports or train stations, pop-up stores or flagship stores, art campaigns or exhibitions, company headquarters or representative offices, urban spots or public buildings, to identify with a brand.

Since the agency was founded 30 years ago, Scholz & Friends has designed countless classic advertising campaigns for successful brands, including Tchibo, Doppelherz and West. The campaigns are instantly recognisable classics that have entered the public subconscious: "A new experience every week", "The power of two hearts", "There's always a clever mind behind it" and "Test the West". 

Scholz & Friends' campaigns are highly creative, internationally recognised and supremely successful, and they have won us countless awards in numerous international competitions as well as an excellent position in the Gunn Report of the world's best creative agencies. In all we do, however, creativity is never an end in itself but a crucial efficiency amplifier in the battle for the hearts and minds of consumers. In addition to designing and producing adverts, TV commercials and special advertising formats, Scholz & Friends also provides a comprehensive range of media planning and media purchasing services.

In the Scholz & Friends Strategy Group, the Scholz & Friends network has one of the most highly profiled units in strategic communication planning and brand consulting. The range of services here comprises strategic consulting for brands, communication, strategic marketing as well as innovation and change management.

Our expert strategists work for all offices in the agency group and come from various disciplines and countries. In addition to this, Scholz & Friends Strategy Group also offers its services to companies which solely require strategic advice and are not clients of Scholz & Friends.

In the Scholz & Friends Strategy Group, the Scholz & Friends network has one of the most highly profiled units in strategic communication planning and brand consulting. The range of services here comprises strategic consulting for brands, communication, strategic marketing as well as innovation and change management.

Our expert strategists work for all offices in the agency group and come from various disciplines and countries. In addition to this, Scholz & Friends Strategy Group also offers its services to companies which solely require strategic advice and are not clients of Scholz & Friends.

Entering into and maintaining a dialogue with the target audience is an increasingly important method of securing lasting customer loyalty. Individuality and interaction are the prime keys to successful customer relationship management. The Scholz & Friends Dialog Group, based in Hamburg and Frankfurt, plans, designs and implements a wide full spectrum of CRM solutions: database management, call centre services and fulfilment. At Cannes, the world's most prestigious advertising festival, Scholz & Friends was awarded the coveted title "Direct Agency of the Year 2006".

As the first agency network in Germany, Scholz & Friends founded their own agency for Corporate Social Responsibility (CSR) in 2007. Scholz & Friends Reputation offers comprehensive strategic consulting and concepts for responsible entrepreneurial management. Because more than ever now, the demand on companies is to actively take on social responsibility and communication, and transport this in a transparent manner. 

The four major focuses of consulting provided by Scholz & Friends Reputation are: CSR strategy and identity; development of corporate citizenship programmes; compilation of employer profiles with topics like corporate volunteering, job and family and demographic change; the marketing of sustainable products.

In the field of database management, Scholz & Friends develops, programs and integrates systems to allow central and thus simple access to information. Since efficient and consistent database management is essential for companies if they wish to retrieve information directly and quickly.

Our expertise lies in the realm of systems development and integration, process control, modelling and data mining, quality management, address management, e-commerce, programming and list-broking.

Our repertoire is design - in all shapes and sizes. Scholz & Friends applies this repertoire to anchor brands and companies in the minds and hearts of the target groups and make them stand out amongst the increasing flood of communications using emotions, memories and perceptions.

Scholz & Friends Identify, Europe's biggest design agency for orchestrated communication, takes all dimensions of design to compose brand identification - be it architecture or interior design, communication design or product design, digital design or sound design, perceptual psychology or strategic corporate identity processes.

Trendsetting events, congresses, press conferences, trade shows, exhibitions, incentive trips and light symphonies - our event specialists offer a full repertoire of services for events, starting with the identification of the core message, taking in event design and technical planning, and culminating in superbly organised implementation. Our PR experts are there to generate broad media coverage for each event and to ensure that the message and the images not only reach the immediate audience, but also leave a lasting impression on the general public.

Fulfilment encompasses all activities involving the dispatch of advertising aids by post. Be these logistics, storage or personalised processing and finishing of the mailings?the dialogue marketing experts in our network puts the mailshot punctually on the client's desk. Our own letter shop, mailshot logistics and a stock for advertising aids build the basis for our work.

Interaction with audiences through online and mobile channels is fast emerging as an essential brand communication tool. Scholz & Friends designs and implements the full range of interactive communication solutions: brand and corporate websites, internet portals, online advertising, online games and mobile communication tools. In addition to customised technical solutions, Scholz & Friends also provides clients with a high degree of strategic competence. Our comprehensive brand and target demographic expertise provides a sound basis for successful interaction. The Orchestration of online and offline channels also plays a key role in interactive campaigns.

Potential customers are reached direct by SMS/MMS or WAP on their mobiles in the context of mobile marketing. In cooperation with the gkk DialogGroup and the online network experts, Scholz & Friends offers customers mobile marketing measures with personalised offerings that are adapted in each case to the individual user.

Public Affairs operates at the interface between politics, business and society. Our professional consultants provide expert advice to a wide array of organisations and institutions, helping to optimise relationships with the political sphere. Our services in this field include monitoring and reporting, networking and event, meeting and organisational management.

Scholz & Friends puts the messages of brands, companies and institutions firmly on the public agenda - with the aid of press work, topic management, annual reports, analyses, newsletters and public relations events.

The resources of the specialised PR offices in the Scholz & Friends network are all focused in the Scholz & Friends PR Group. This Group is one of Germany's largest public relations companies.

Scholz & Friends has considerable expertise in providing a full range of services to retail clients, including organisational assistance. For over 25 years the agency has accompanied the Tchibo brand along its path to international growth, including communicating Tchibo's "A new experience every week". Scholz & Friends also has a 20-strong field sales team to ensure that brands receive the best possible positioning and marketing exposure in the hospitality industry. As a point of sale, point of communication and point of consumption, the hospitality industry is a key marketing platform for diverse brands and sectors, and as such it deserves the special attention of the Scholz & Friends fields sales team.

Promotions are not simply a short-term method of boosting sales, but a crucial way of creating and maintaining customer loyalty. Promotions generate a direct and informal contact between the consumer and the brand, and they are highly involving. For true effectiveness, it is essential to create an orchestrated interplay between promotions and other communication tools, such as advertising, events and interactive measures. Scholz & Friends provides a full range of promotional services: concepts, planning, design, implementation, documentation and evaluation.

In recent years social media has become more and more important as a communication tool for companies as well as institutions. Using Internet-based technologies, social media spread news, messages, pictures, audio- and video-files by social interaction. Communication through electronic channels is thus transformed from a one-to-many-monologue into a many-to-many-dialogue. Internet-users are directly involved: Instead of being merely content-consumers they turn into content-producers. Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts and social networks such as „facebook“. The use of openly accessible APIs allows for communication across social networks and the creation of new content by remixing available sources and adding user generated content.

Scholz & Friends has gained considerable expertise in conceiving and implementing social media campaigns for clients from the economic and the public sector, e.g. Vodafone, the European Parliament and the Hochschulinitiative Neue Bundesländer. In order to achieve the best results for every challenge, the communication specialists from Scholz & Friends ensure that online measures are embedded in an orchestrated strategy.

There are so many factors which need to be taken into consideration when you're looking to set up an appropriate, effective sponsorship: relevance to the target audience, brand affinity and media presence, to name but three. Scholz & Friends advises on selecting and building strategic partnerships. We develop the necessary communication tools and network these with other instruments to exploit the potential of the sponsorship to the full. Our experts from the fields of sports, the arts and media management work together closely to achieve optimum results.

The customer relationship management portfolio includes telephone marketing as a major component. The Scholz & Friends Group, together with the dialogue specialists of the g k k DialogGroup, provides call-centre services e.g. inbound/outbound, telesales, info lines and help desks, selection procedures, e-mail processing, dealer/field-force support, response handling as well as SMS/MMS services at the locations of Frankfurt, Hanover, Munich and Bremen.